We have always wanted to work with the Sassy Media Group, so when they reached out to us to revamp their Sassy Mama brand, we were over the moon. The brief was to increase retention, cut down bounce rate and to significantly improve the mobile experience. We also added a whole directory for schools and added a bunch of other fun and 'sassy' functionalities while we were at it.
- Sassy Media Group
- What we did
- Strategy, UX&UI Design, Development
- July 2017
With an easy to use and well thought out navigation system, some clever article links placement and better information architecture, we didn't just achieve the goals that were in the brief, we smashed it. The end product was well received by readers, halved the bounce rate, double the retention rates and page views per session.
Given Sassy Mama's fun loving and family-friendly image, we opted for some homey and sweet colour scheme that matches the brand's visual identity.