After the successful revamp of the Sassy Mama websites, Sassy Media Group tasked us with giving a new look to their key brand Sassy Hong Kong. It has just gone through a rebrand, with a much more eye-catching colour scheme. We were tasked with improving the mobile experience and make the entire site more dynamic and more inline with the experience that users were getting on the Sassy Mama platform.
- Sassy Media Group
- What we did
- Strategy, UX&UI Design, Development
- October 2018
An award winning website with a greatly improved mobile experience, with a unique look and feel that suits the brand's new visual identity. Cleverly placed ads that are always visible but never in the way. Continuing the trend of setting a high standard of what a modern lifestyle website should look like.
Rush Hour Digital won a
Silver W3 Award 2020
on Sassy Hong Kong
Lifestyle at a glance
Serif and calligraphy type were used to support the overall branding scheme. We used colour to add highlights giving the site making the site feel more energetic and dynamic. We used clean imagery and layout to make it user friendly and won't get in the way of content consumption.