sassyhk

After the successful revamp of the Sassy Mama websites, Sassy Media Group tasked us with giving a new look to their key brand Sassy Hong Kong. It has just gone through a rebrand, with a much more eye-catching colour scheme. We were tasked with improving the mobile experience and make the entire site more dynamic and more inline with the experience that users were getting on the Sassy Mama platform. 

Client
Sassy Media Group
What we did
Strategy, UX&UI Design, Development
Launched
October 2018
Visit website
01

The results

An award winning website with a greatly improved mobile experience, with a unique look and feel that suits the brand's new visual identity. Cleverly placed ads that are always visible but never in the way. Continuing the trend of setting a high standard of what a modern lifestyle website should look like. 

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w3-silver

Rush Hour Digital won a
Silver W3 Award 2020
on Sassy Hong Kong

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Sassy Media Group has worked with Rush Hour multiple times now on large scale projects and we trust their expertise, insights and experience. My team works really well with the Rush Hour team and communication, project management and support are top notch. We are so excited with the finished product and have gotten so many compliments on our wonderful websites we worked with them on. Rush Hour get high marks in our book!
Maura Thompson
Director and Co-Founder, Sassy Media Group
Maura
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Lifestyle at a glance

Serif font and handwriting typography to support the overall branding scheme. We also added little colour highlights to give the site more energy and feels more dynamic. We used very clean imagery and layout so that it is user friendly and don't get in the way of content consumption.

03

Strategy

It was key to make the huge library of content as easy to find as possible, so all of the articles are carefully categorised and sorted by themes or series. We also laid out the homepage in such a way that it is easy for an user to have an overview of the type of content that is available on the site at a glance. Given the importance of ad, these are all carefully place on each template, so that it grab the users' attention without distracting the user from the articles. It is a balancing act all the way. 

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04

Design

Serif font and handwriting typography to support the overall branding scheme. We also added little colour highlights to give the site more energy and feels more dynamic. We used very clean imagery and layout so that it is user friendly and don't get in the way of content consumption.

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05

Technology

Given the client has been using WordPress for a number of years at this point, and they are familiar with the CMS and are happy with its user friendly backend interface. Since WordPress is very much designed for blog style content distribution as well, we didn't see the need to change here. However, when we revamped the site, we rebuilt a lot of the features in-house that were previously handled by plugins, to elevate the security of the platform and decrease the chance of conflicts between a long list of plugins.  

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Let’s build something together
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