Lumi's founder came to us to launch a new direct to consumer jewellery brand, they saw this as an opportunity to diversify from their existing wholesale business. They wanted to bring something fresh to the mid market in Hong Kong. Something that stands out but not over the top.
- What we did
- Branding, Strategy, UX&UI Design, Development, Integration
- February 2021
A brand that is fresh and new, bright and elegant as it was laid out in the client's brief. An Ecommerce platform that let the products speak for itself, with useful guides and references to educate the users on the products. The platform is also integrated with SalesForce, so that customer records are all in one place so that they can be better served if any support or inquires are requested. EasyShip is also integrated so that logistic and shipping are seamless and automated for the users and the brand.
The brand story
Leave Sparkles concept gives the feeling of sun and light. It represents how LUMI Jewelry as the daily collection of its consumers and how it helps to enhance their inner light. This evolved into the sun and diamond pattern showing the beauty of LUMI shining everyday. The sun shines at the centre resembling a diamond. Meanwhile, the outline of the diamond represents the shape of the sun.