The objectives were clearly set from the get go. Revamp their public website and member portal into one platform, which integrates with their CRM and LMS systems, whilst providing a great user experience and an UI that stands out from the rest. FINSIA documented their experience with us on their blog here
- What we did
- Strategy, UX&UI Design, Development, Integration
- May 2020
An award winning platform that satisfied internal and external stake holders, and a much better user experience for their members, that attract new members and streamlined internal operations all on a single platform. Users no longer needs to sign onto multiple platforms to check their course status; purchase event tickets; purchase memberships or update their profiles. Best of all, every record are stored or pulled from their single source of truth, SalesForce. So no matter whether a member's info are updated online or offline, all records are aligned and always correct.
Rush Hour Digital won a
Silver W3 Award 2020
An in-depth UX stage
Our UX/UI team got to work and based on data available to the client, defined user personas, pain points and user flows. Combined with a deep dive into FINSIA's offerings, we built a refreshed and tailored platform that caters to users needs.
A modern UI supporting FINSIA's goal
One of the objective we had was to remain true to FINSIA brand image that has been built on more than a century of experience, while providing a modern look and feel. the use of colours,fonts and graphic elements was carefully thought through to achieve a professional and serious yet modern look and feel.