Brand Reinvention for Global Risk Advisory
- Client
- Sphere State Group
The Results
With the help of our strategic rebranding partnership, Sphere State Group has successfully established itself as a trusted global partner equipped with cutting-edge technology to solve complex problems in risk management. As an independent consulting firm specialising in assert recovery, operational resilience and risk mitigation across East and South East Asia, SSG now stands out with a distinctive brand identity that perfectly articulates their expertise, vision, and commitment to quality.
The new brand assets have strengthened their market position, creating immediate recognition and trust among their target audience. Their refreshed identity now properly reflects their status as pioneers in providing tangible advice and support for businesses navigating uncertainty in rapidly changing environments.
The Background
Sphere State Group approached Rush Hour Digital when their previous branding no longer represented their current identity and distinct take on risk advisory. Their expanding services and evolving approach to risk management required a comprehensive brand refresh to better communicate their value proposition.
Our team embarked on a collaborative journey with SSG that began with thorough discovery. We conducted extensive naming and branding exercises to ensure all brand assets would effectively articulate their mission and align with their strategic goals.
Through transparent communication and regular stakeholder management sessions, we established clear success criteria for the project and maintained flexibility throughout the process while working within the agreed fixed cost structure.
The Brand Story
The sphere logo we developed symbolises the layers of protection that Sphere State Group offers to their clients, representing a multifaceted approach to risk management and resilience. Just as each layer contributes to a solid foundation, SSG's diverse expertise across various industries ensures comprehensive support for businesses facing complex challenges.
The vibrant colour palette communicates energy and confidence, essential attributes in the risk management and resilience space. These elements combine to powerfully illustrate SSG's mission: guiding businesses through uncertainty and helping them thrive in an ever-changing landscape.
The logo's concentric design reflects how SSG surrounds clients with their expertise, providing 360-degree protection and support while maintaining a clear path to business growth and operational excellence.
The Design
Our design approach for Sphere State Group emphasised clarity, professionalism, and adaptability—essential qualities that reflect their mission to empower clients with business resilience in a world full of uncertainties.
The modern aesthetic conveys innovation and forward-thinking, while the vibrant colour palette immediately captures attention and creates strong brand recognition. We implemented bold, clean typography that reinforces the brand's presence across all channels, making it instantly memorable for clients and prospects alike.
The logo was specifically designed to be versatile and adaptable across various mediums, from digital platforms to print materials, ensuring consistency in brand communication. Every design element aligns with SSG's core values and their commitment to helping clients navigate complexity and achieve business objectives as pioneers in their field.
The final brand identity system delivers exactly what SSG needed: a professional yet distinctive visual language that positions them as trusted experts while distinguishing them from competitors in the risk management consulting space.
Learn more about Sphere State Group here: www.spherestate.com
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